Beer Sale at Greiser’s Market Makes History

A 4-pack of Heady Topper beer sold at Greiser’s Coffee & Market made history Saturday morning.

The beer sale was the first in nearly half a century. 

Easton banned alcohol sales in 1949. The law was repealed in 1975 but nowhere in town has alcohol been sold. 

Greiser’s broke that long-standing tradition Saturday with a state permit to sell beer at the establishment.  On Saturday customers lined up at the market hoping to be part of history. 

Mike Astorino with Adrienne Burke

Dave Schuldt (pictured above) was the second customer to buy beer–the winner by default. The first buyer didn’t want to be identified. Schuldt opted for a 4-pack of Heady Topper, an IPA brewed by the Alchemist in Stowe, Vermont.

Easton resident Jamie Weinstein showed up at 6:58 a.m. but state law doesn’t allow alcohol sales before 8 a.m. He had a Spirit Festival to attend and couldn’t stick around so he settled for coffee.

Adrienne Burke, the owner of Greiser’s, said selling beer at her market is momentous professionally and personally.

Jamie Weinstein settles for coffee

She and her husband share a passion for beer and breweries. The couple met in a New Haven bar where she was drinking a Red Stripe. “His pick up line was “What’s with the Red Stripe?’ she said.

“All of our vacations traveling around the country have centered around beer and visiting breweries,” she said. “We are both excited to be bringing beer to Easton.”

Greiser’s permit allows customers to buy beer in standard size containers not to be consumed on the premises. Grocers are not allowed to sell wine in Connecticut, according to current state liquor laws.

The market sells 27 brands of beer.

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